Fashion Video Production Pricing

ShowYourself Media produces fashion videos for fashion brands, designers and concept stores in Munich, Berlin and across Germany, Austria and Switzerland. All prices are net, plus 19% German VAT, and cover the production itself: concept, camera, lighting, sound, edit, grading and sound design.

Content packages

Fashion works on a person, not on a hanger. That's why every content package includes a model with make-up and styling. The price you see is the price you pay.

Content Package S
from €1,390
3 Reels up to 20 s · 1 model incl. make-up and styling · ½ shoot day · 1 revision round · delivery in 7 working days
Content Package M
from €2,190
5 Reels · 1 model incl. make-up and styling · 1 shoot day · 2 revision rounds · delivery in 5 working days
Campaign
from €2,690
Main film 30–45 s + 3 Reels · 1 model incl. make-up and styling · concept and moodboard · 1 shoot day · grading and sound design

Looks as agreed, within the booked shooting time. Model, make-up and styling are included. If your brand provides them, the price drops by €690 for a half and €990 for a full shoot day.
For studio shoots, studio rental is added: €300 to €600 per shoot day depending on city and duration, passed on at cost with no mark-up. At outdoor locations and in your own store it doesn't apply.
Photos are optional: a photographer from the network delivers 10 edited stills from the shoot day for €490. The packages themselves contain moving image only.

Ongoing and on the road

Content Retainer
from €1,590 / month
4 Reels a month · 1 model incl. make-up · ½ shoot day · fixed dates · minimum term 3 months
Travel Slot
from €890
3 Reels · 3 hours on site alongside a production that's already planned · without model

The retainer is built for brands that publish regularly: the same look over months, dates you can plan around and no new briefing for every shoot.

Fashion show and runway

Runway
from €1,090
1 show · 1 camera · highlight cut 60–90 s within 72 hours · 3 Reels
Runway Multicam
from €1,890
1 show · 2 cameras incl. assistant · backstage · highlight and full runway · 5 clips · delivery in 48 hours

Several shows on consecutive days, complete fashion weeks and multi-day campaign productions are quoted individually.

Add-ons

Photographer
+ €490
optional with every content package · 10 edited stills from the shoot day, taken by a photographer from the network
Second model
+ €350 / + €590
half shoot day / full shoot day, make-up included in both
Studio rental
€300 – €600
per shoot day, depending on city and duration · passed on at cost, no mark-up · doesn't apply at outdoor locations or in your own store
Paid ads usage rights
+ 25 %
for paid placement on Meta and TikTok; organic use on your own channels is always included, unlimited and worldwide
Second camera incl. assistant
€690 / shoot day
for multicam, backstage or parallel perspectives
Additional shoot day
from €1,100
when a production grows beyond the planned scope
Express delivery
+ 35 %
finished cut within 24 hours
Weekend shoot
+ 25 %
Saturdays, Sundays and public holidays
Raw footage
from €350
handover of the unedited material

Additional Reels €140 per 15 s. Revision rounds from the third onwards €180. Travel up to 100 km included, beyond that €0.55 per kilometre. Accommodation from 250 km at cost. Usage rights for TV, cinema and out-of-home on request.

Frequently asked questions about pricing

What does a fashion Reel for Instagram cost?

A half shoot day with model, make-up and three Reels starts at €1,390. A full shoot day with five Reels starts at €2,190. The price depends on shoot length, travel, the number of edits and the usage rights you need.

Why doesn't ShowYourself Media work with hourly rates?

Because hourly rates reward slowness and lead to arguments about how fast someone works. Packages sell a result: a fixed number of finished videos at a price that's locked before the shoot.

Who owns the usage rights to the finished videos?

Every package includes organic use on the brand's own channels, unlimited in time and worldwide. For paid advertising on Meta and TikTok, 25% is added to the production price; for TV, cinema and out-of-home there's a separate quote.

What happens if I don't like the first cut?

Every package includes at least one revision round, larger packages two. From the third round onwards €180 is charged. In practice the second version is the final one, as long as the briefing is clear before the shoot.

At what size does a campaign film pay off for a young brand?

A campaign film from €2,690 pays off when a collection is promoted over several months and the film runs on multiple channels. For a brand that's just starting out, a content package is usually the better investment — more material, more frequency, less risk.

Do you also shoot outside Germany?

Yes. ShowYourself Media shoots all across Germany as well as in Austria and Switzerland, including Munich, Berlin, Hamburg, Frankfurt, Düsseldorf, Cologne, Stuttgart, Vienna and Zurich. From 250 km, accommodation and travel are added at cost.

Request a quote

Tell us briefly what you have in mind — collection, channel, timeframe. A binding quote comes within 24 hours.