Fashion Commercials and Campaign Films

Commercials that sell style

We produce bold, cinematic commercials and social content for fashion brands.

From the big campaign to the social-first clip for TikTok, Instagram & Ads. Built to inspire and to sell.

We're bookable for fashion brands, agencies and designers across Germany, Austria and Switzerland –

from Berlin, Hamburg, Munich and Frankfurt to Vienna, Zurich and Geneva. International on request.

Fashion Campaign – Runway Collection Anastasyia Brand

Fashion Campaign – Eyewear see.YOU OPTICS

Fashion Campaign – Urban Street Collection Wrongcrow

WHY FASHION COMMERCIALS MATTER

A fashion commercial shapes how your audience sees your brand — and whether they buy. We turn fashion into cinematic campaigns that inspire and sell.

More on the blog: What a fashion Reel really costs and how an ad campaign sells your collection.

WHY CHOOSE SHOWYOURSELF MEDIA

Cinematic quality

commercials that look like cinema

Revenue-focused

built to sell

Social media optimised

made for TikTok, Instagram & Ads

Collaborative

tailor-made concepts for every brand

What is a fashion commercial?

A fashion commercial is a short, cinematically staged film that shows a collection or a brand in motion — not the single product, but the feeling the brand stands for. It differs from the corporate film, which explains a company, and from the social Reel, which grabs attention in a few seconds. ShowYourself Media produces all three formats, but the campaign film has the longest shelf life: it carries a collection through an entire season and delivers the material for Reels, ads and lookbook at the same time.

Who does ShowYourself Media produce commercials for?

For fashion brands, designers, concept stores and agencies across Germany, Austria and Switzerland — from the newcomer label staging its first collection to the established brand with several drops a year. Past productions include Anastasiya Brand, Wrongcrow, see.YOU OPTICS, Akjumii and Holsta, as well as Munich Fashion Week and Berlin Fashion Week SS26. Agencies also book ShowYourself Media as the executing production when concept and client are in place and only the delivery is missing.

How does a commercial production work?

  1. First call, 30 minutes. Collection, audience, channel, date. A binding quote follows within 24 hours.
  2. Concept and moodboard, 3 to 5 days. Visual language, colour world, music direction and shotlist are locked before the shoot.
  3. Preparation, 1 to 2 weeks. Location, casting, make-up, permits and schedule.
  4. Shoot day. Usually one day, two for larger campaigns. ShowYourself Media brings camera, lighting and sound.
  5. Edit, grading and sound design, 5 to 10 working days. First cut for approval, then one revision round.
  6. Delivery. Main film plus Reels for Instagram and TikTok, in every format you need.

From the first enquiry to the finished film, that usually takes three to five weeks. If a campaign has to go live faster, an express production is possible.

Where does ShowYourself Media shoot?

The focus is on Munich and Bavaria as well as the major German fashion cities Berlin, Hamburg, Frankfurt am Main, Düsseldorf, Cologne and Stuttgart. Vienna and Zurich are added to that. The base is in Germany, shoots run across Germany, Austria and Switzerland and internationally on request. Travel up to 100 kilometres is included in every production.

What does a fashion commercial cost?

The price depends on shoot length, travel, the number of edits and the usage rights you need. ShowYourself Media works with fixed packages instead of hourly rates — from the half shoot day to the full campaign production. Model, make-up and styling are included in the content packages; multi-day productions are quoted individually.

READY FOR YOUR NEXT COMMERCIAL?

START YOUR PROJECT